BLOGOTHEK // Die aktuellsten Beiträge und Artikel der Österreichischen Blogs

FBI untersucht FTX-Kundendaten – Büros erteilen Insolvenzberatern Vorladungen

FTX Implosion führt zu FBI-Datendurchsuchung Berichten zufolge hat das Federal Bureau of Investigation (FBI) der Vereinigten Staaten Daten über FTX-Kunden von den Beratern des nun insolventen Unternehmens erhalten. Diese Berater haben mindest...

Heres Why Being GDPR-compliant is Important For Your Business

yayayThe post Here’s Why Being GDPR-compliant is Important For Your Business appeared first on IKANGAI.

What is a Quiz Funnel and how does it work?

A quiz funnel is marketing tool that helps you segment visitors by way of an online quiz. The quiz asks people questions that let you segment them into different "buckets". Typically, a quiz ends with personalized product recommendations that are based...

From Zero to Hero: All you need to know about Customer Data

Great customer experiences are created when we get to know our customers. We do this by using data. There are many types of audience and customer data. Each has its own benefits and challenges and data help us to guide our strategies. While all custome...

Discover how to get zero party customer data from customer experience

After Google has published plans to completely eliminate third-party cookie tracking in the next few years, other browsers followed suit. Add to that Apple’s recent changes in its Identifier for Advertisers, (IDFA), the sweeping privacy legislati...

Workplace from Facebook exposes customer data publicly

Last week I discovered a leak that effects documents published on Workplace from Facebook. After […]

GA CDP: Google Analytics als Customer Data Platform

Google Analytics kann sehr gut als Customer Data Platform eingesetzt werden. Wir zeigen 4 Lösungsansätze und die Vor- und Nachteile jeder Möglichkeit.

Customer Data Platform: Was ist das und wofür brauche ich sie?

Customer Data Plattformen (kurz CDPs) gewinnen immer mehr an Bedeutung. Wir zeigen, was eine CDP ist, was sie können muss und welche Anbieter es gibt.

How to treat Customer Data as a Business

Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will ...